Jayden Chua's profile

Branding: NongHo Coffee



Drinking coffee is one of the cornerstones to being a Malaysian. In Malaysian.

The word "NongHo" derives from the greeting word "Hi/Hello" from Hainanese. As a Hainan heritage, my grandparents usually run a Kopitiam business in the early days and pay the attribution of coffee drinking culture in Malaysia which was brought by the Hainanese in the middle of the nineteenth century. Other than that, the word "NongHo" also have another meaning in Mandarin which means "rich/bold taste" (浓厚)


SEP2020 Semester 7 | SUB: Marketing Management
Branding: NongHo Coffee
Published:

Branding: NongHo Coffee

Published: